VSE Digital Media

Design System

Brand Style Guide

The colors, typography, and building blocks used across vsedigitalmedia.com and the Business Hub. Use this page as the reference whenever new pages or materials are designed.

Palette

Colors

Brand colors

The core palette. Deep teal is the primary action color; soft teal highlights and accents.

  • Primary

    --primary

    Buttons, links, active states

  • Primary foreground

    --primary-foreground

    Text on primary

  • Accent

    --accent

    Highlights, soft backgrounds

  • Accent foreground

    --accent-foreground

    Text on accent

  • Ring

    --ring

    Focus outlines

Surfaces & text

Warm neutral backgrounds with a dark ink color for headers and footers.

  • Background

    --background

    Page background

  • Surface

    --surface

    Alternate sections

  • Card

    --card

    Cards and panels

  • Muted

    --muted

    Subtle fills

  • Foreground

    --foreground

    Body text

  • Muted foreground

    --muted-foreground

    Secondary text

  • Border

    --border

    Dividers and outlines

  • Input

    --input

    Form borders

Ink (dark sections)

Used for the site header, footer, and the Business Hub sidebar.

  • Ink

    --ink

    Dark surface

  • Ink foreground

    --ink-foreground

    Text on ink

  • Ink muted

    --ink-muted

    Secondary text on ink

Venture & status colors

Reserved accents for the Digital Ventures pages and Hub status badges.

  • Venture Outline

    --v-outline

    EdgeOutliner

  • Venture Binder

    --v-binder

    LLC Binder / warnings

  • Venture Market

    --v-market

    Solidarity Marketplace / danger

  • Destructive

    --destructive

    Errors and destructive actions

Type

Typography

Display — Inter (H1)

Websites. Business Apps. Digital Signage.

Heading — Inter (H2)

Practical technology for small businesses

Subheading — Inter (H3)

Built in reviewable stages

Body — Manrope

Manrope carries all body copy, from service descriptions to proposals. Secondary text uses the muted foreground tone at smaller sizes.

Eyebrow label

Section label

Actions

Buttons

Business Hub (rounded rectangle)

Input

Forms

Patterns

Components

Badges

MutedPrimaryWarningDanger

Empty state

No items yet

Content appears here once it is added.